How to choose keywords for seo? Keyword research is the backbone of any SEO strategy. In this article we will lay out a process you can follow to choose keywords that are relevant, easy to rank for, and drive the right kind of traffic.
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Start by brain storming potential search terms that your audience might use to find information about your products and services. A great way to get ideas is to talk with your customer-facing colleagues, such as those in Sales and Service, and ask them what types of questions they are hearing from their customers or prospects. You can also go through a competitor’s website to find out what they are targeting.
When you’ve gathered a large list of possible keywords, it’s time to begin the process of choosing the best ones for your needs. You’ll need to consider things like competition, search volume, and intent.
The first step is to prioritize low-hanging fruit. These are keywords that you can rank for fairly quickly, and don’t have a lot of articles already competing for the top spot. This will help you establish your authority early on, which is important for long-term success.
It’s also a good idea to prioritize search terms with intent that is aligned with your business goals. This will improve your chances of attracting qualified visitors who are interested in moving through the sales funnel and becoming customers. This is particularly important if you’re a service-based company. For example, if you’re a hair stylist, it makes sense to target search terms that are relevant to the type of haircut people are looking for.